How to drive more restaurant sales – Executive summary

This executive summary is a living document that will be updated when applicable.

If you’d like to discuss this document in further detail, feel free to reach out to harrison.obiorah@gmail.com.

Assumptions:

• You feel confident that your issue isn’t food quality but marketing and business strategy.

Key things that have to be done (tablestakes)

• Everyone in your area (1-15 mile radius) has to know you exist 

Key daily activities to convert interested and past customers

• Make food posts on social media (Primarily instagram and youtube but can include tik tok) everyday
  • Things to show:
    • Food being made from scratch
    • Food in finished state

• Provide one-time coupon for new customers
  • Use coupon to collect customer information for future marketing campaings/targeting/customer research
• Get influencers to eat at your restaurant and make a post. If they dont like the meal solicit feedback
• Themed taste testing events to bring 

Driving repeat business

• Send monthly newsletter on a cadence 
• Send individualized offers to customers based on past purchases and other relevant context data
• Send messages to people who eat certain foods

Important Data collection activities

• Collect info when people pay (email and text)
  • Provide an incentive 
• Track sales for each customer
  • Be aware of highest-grossing customers
    • Setup VIP programs
• Track what each person is buying

Menu Innovation

• Modify menu with culinary team input and if desired, allow customers to submit anonymous reviews or provide 1on1 feedback in a structured manner