Keeping in mind that products exist to solve problems and help businesses achieve their business goals, a product’s product strategy articulates how it’ll achieve one or more business goals. Logically speaking, a product strategy is created before product development begins. What a business focuses on is often influenced by a company vision, which therefore influences …
Product managers help people transform or get closer to their ideal way of being. Most people have an idealized version of themselves that they are working towards or aspire to. Products help bridge the gap between a person’s current state and their desired end state. You often have to understand your target customer’s desired end …
It’s sometimes overlooked that to achieve business goals and objectives, we need to do things for customers that helpss the business in return. This means that after business goals are defined, it is usually advantageous to determine what customer behavior change the business needs to achieve its goal. The business can then strategize what products …
business goals are achieved by solving customer problems (changing user behavior) Read More »
Product management and products often exist for business reasons. The below quote captures this point and is something I want to share for anyone curious to learn more. Roman Pichler is a product manager coach.
What is a business goal? Business goal components A business goal is typically composed of the high-level goal that the company sets and the objective to achieve Business Goal: Good Example Business Goal: Needs Work example What is a product strategy? What customer problems do we need to solve to achieve business goal. We use …
Apart from the overview, the remainder of this page will be responses to interview questions I’ve answered. Overview As a Technical product manager I led new product development of a top 10 priority product suite (SDK) from inception to launch. I’ve paid for 1on1 Product management coaching with my own money, have Pragmatic Marketing’s Focus …
Things to consider
Stakeholders Problems User Story writing terminology User stories are an output of researching and working with customers to understand problems keeping them from desired end states. Knowing the desired end state allows you to understand the underlying reason why a problem (from customer’s perspective) should be addressed. If a customer tells you features to add …